3 Fashion Brand Marketing Strategies at #NYFW

Earlier this week, we discussed fashion brands’ drastic (and exciting) shift toward user-generated content. The transition marks a decisive move by the fashion industry in embracing influencers and community engagement. And why not? The fashion blogger market is perhaps the most prolific and talented influencer group on the web.

So with the runaway (runway?) success of fashion brand community activation, we ask: how do you take advantage of the strategies used at New York Fashion Week?

STEP 1: Live Stream

Why?: It’s important to make your fans feel like they are part of your event or show. Behind-the-scenes access and live streams provide a sense of inclusion and exclusivity that will engage your community, perfectly suited for major events.

NYFW Inspiration:

• Rebecca Minkoff
• Michael Kors
• Givenchy

SEE ALSO: How Brands Can Use Live Video Apps for Content Marketing

STEP 2: Engage Social Media Community

you don’t want to miss it. livestream at 6:30 pm EST on oscardelarenta.com. #odlrlive we will also broadcast on #periscope. follow us on @oscarprgirl!

A photo posted by @oscarprgirl on Sep 15, 2015 at 10:06am PDT

How?:

1. Dedicate hashtags to your products.
2. Generate interest on social leading up to your show / launch.
3. Repost user-generated content and empower followers.
4. Engage all of your Social Media outlets with tailored content (Instagram, Twitter, Snapchat, Periscope, Youtube, etc.)

NYFW Inspiration: 

• Tommy Hilfiger
• Oscar de la Renta 
• Jeremy Scott
• Diane Von Furstenberg
• rag & bone 

STEP 3: Involve your Fans/ Followers

How?:

1. Promote involvement with contests and discussions.
2. Use contents or run campaigns to find influencers to tout your brand.

NYFW Inspiration:

• Polyvore + Rebecca Minkoff
• DVF Instagram Regram