Entertainment Weekly Adopts the Community Mindset–Journalists React
Entertainment Weekly recently joined the pool of publishers-turned-platforms with the launch of The Community. Community content could drive journalism to a new level.
[...]
Introducing a New Template with Rakuten Essential
Turning e-commerce into magazine-esque content
[...]
New Launch: (Capsule) Show’s ‘We Are The Market’ And Mobile Site
By transitioning a tradeshow guidebook online, BPMW’s Capsule Show and Tidal Labs have woven together our own fabric for year-round design inspiration, collaboration and community posts.
[...]
Tidal Labs Listed as a Company That Will Dominate The Post-Banner Advertising World
Tidal recently received a pretty exciting shoutout in a Business Insider article titled, “These Are The Companies That Will Dominate The Post-Banner Advertising World.”
[...]
Athleta’s Fit Style Page: Fusing Fitness and Fashion
You know those women who always look so put together, even at the gym? The ladies who somehow shift their workout wear to appropriate grocery shopping and even work attire? I know, it’s frustrating. You feel like you couldn’t possibly ever look quite as put together. But you can. And Athleta will show you how.
[...]
Direct Marketing News: The Case for Community-Driven Content
Creating content—compelling content—on a regular basis can seem like a never-ending battle. As reported on dmnews.com back in August, IMN Inc.’s “2013 Content Marketing Survey
[...]
ad exchanger: Rakuten Shopping Takes Aim At Amazon Collections With Debut of ‘Essential’
With Amazon’s August rollout of Collections, the commerce giant appeared to go head-to-head with Pinterest on an offering affording merchants a direct link
[...]
TechCrunch: To Humanize Its Marketplace, Rakuten.com Teams Up With Tidal Labs For Rakuten Essential To Add Blog Posts To Buying
by Ingrid Lunden Rakuten, the Japanese e-commerce powerhouse with ambitions to take on Amazon, is today kicking off a new feature on its U.S.
[...]
AdWeek: Details Uses Bloggers for Native Advertising Helps brands like A/X Armani Exchange, Prada promote fall looks
In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150
[...]
Wall Street Journal: SheKnows Reveals “Experts Among Us” Open Contributor Platform and Announces Strong Traffic Surge This Year
NEW YORK, June 26, 2013 /PRNewswire/ — SheKnows, a leading online destination for women, today made key announcements as it continues its rapid
[...]