Is There a Formula for The ‘Modern Content Campaign?’
It’s a simple formula. You get one shot at it: an activation that yields video content, with influencers built in. Simply put, we
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TODAY Show Parenting Blogger Makes TV Appearance
The Tidal-powered TODAY Parenting Team was featured on-air once again last week, this time with community blogger Amanda Mushro joining several other NBC
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Tidal Influencer Community Reaches 50,000 Users
This week, we reached a milestone that we’re pretty proud of—50,000 users are now part of the Tidal community. And more are joining
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Welcome to the Creator-First Era
Today we are thrilled to announce a whole new Tidal, built for the creator-first era. Tidal Marketplace is the industry’s first online marketplace
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5 Questions on Influencer Marketing Trends with Matthew Myers
This article originally appeared in ADWEEK in March 2015 Few PR practices are changing more rapidly than influencer marketing. As social networks proliferate
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Tidal Marketplace: Producing Organic Content Creations
This article originally appeared in TECH.CO in March 2015 Everybody has a story to tell, and Tidal has long been dedicated to helping
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Heineken’s Winning Content Strategy? Scale.
There are many reasons why Heineken’s net profits rose 11% this past year. So-called industry experts point to the World Cup and key investments
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Why the Super Bowl is No Longer Advertising’s Biggest Event
While the Super Bowl is traditional advertising’s biggest day, the largest advertising event in 2015 happened beforehand, and it’s not in the traditional
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Closing out 2014 and bringing more opportunity to creators in 2015
With the new year quickly approaching, all of us at Tidal plan on marking the next step in the creator-first era. In 2015, the building
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The 5 Most Creative Branded Music Campaigns of 2014
As branded content gets more common (let’s face it, it works) it came as no surprise that the web was rife with interesting projects
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