This Week: Fashion Bloggers and ROI

A guide to the content marketing strategies we’re digging this week.

Influencers Take Over #NYFW

THE TREND

In a logical next step, the annual industry tentpole New York Fashion Week is now a hub for user-generated content and influencer marketing. Smartly, fashion brands are peeling back a layer of exclusivity and getting their communities involved by inviting fashion bloggers behind the scenes. The result is a marketing goldrush…

TAKE A CLOSER LOOK

Providing fashion creators tools, access, and promotion is key.
FURTHER READING:

Periscope Is Set to Make Fashion Weeks More Candid Than Ever This Season by Rachel Arthur
Instagram Launches New Feature to Highlight the Best of Fashion Week by Maghan McDowell

TIDAL TIP

THE KEY TO BRANDED VIDEO? HUMOR

Why?: As the video influencer (a.k.a. vlogger) space grows rapidly, brands naturally want a piece of the pie. But historically, they’re reluctant to embrace the key element of online video — humor. Our latest blog post delivers the goods, with a little help from Stephen Colbert. Read more!

SHOW ME THE ROI!

If you’re involved in marketing, the call for ROI should sound familar, a constant drum that sales folks beat whenever discussing the merits of a creative pursuit. Luckily, we have a solution:

FURTHER READING:

Are Crazy ROI Metrics Destroying Branding And Storytelling? by John Hall

How to Tap Into Emotions and Boost Your Content Marketing by John Unger

Want More ROI From Your Social Programs? Take A Look In The Mirror by Jordan Kretchmer