Individual social networks can no longer be the centerpiece of an influencer strategy. As with the demise of Instagram Likes, no single platform [...]

Expect to see influencer marketing, social media marketing, and content marketing get more blended in 2020. This creates a problem for reporting [...]

TikTok is further proof that younger audiences prefer short-form video content. New social platforms can come out of nowhere to completely dominate [...]

Don’t buy influencer, grow your advocates. It is easier for an influencer to grow their audience in a year than it is to become more creative in a year. [...]

When brands and influencers develop long-lasting, genuine relationships and partnerships, we see an increase in engagements, an increase in ROI, and [...]