The State of Audience Analytics, 2021
The Facebook–Cambridge Analytica scandal of 2018 changed the game for social audience analytics. Here’s how we get accurate audience data in 2021.
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How Tidal Labs helped Create the Creator Economy
I had the honor of speaking to a spirited class of marketing students at the University of Georgia last week. Thanks to professor
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Tidal Labs Highlighted As A Competitive Influencer Marketing Solution by Forrester Research
Tidal Labs, a veteran in creator community marketing, announced that it was highlighted as a competitive player by Forrester Research in its New
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5 Influencer Strategies – Focusing on Full Stack Influencers
Individual social networks can no longer be the centerpiece of an influencer strategy. As with the demise of Instagram Likes, no single platform
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5 Influencer Strategies – Metrics For 2020
Expect to see influencer marketing, social media marketing, and content marketing get more blended in 2020. This creates a problem for reporting
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5 Influencer Strategies – Where Social Media is Going in 2020
TikTok is further proof that younger audiences prefer short-form video content. New social platforms can come out of nowhere to completely dominate
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Super Bowl: The Biggest Social Event of the Year
With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates
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5 Influencer Strategies – Successfully Recruiting Influencers
Don’t buy influencer, grow your advocates. It is easier for an influencer to grow their audience in a year than it is to become more creative in a year.
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5 Influencer Strategies- Develop Advocates Don’t Buy Influencers
When brands and influencers develop long-lasting, genuine relationships and partnerships, we see an increase in engagements, an increase in ROI, and
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Finding micro-influencers that are right just for you – using AI for influencer discovery
Photo credit to Lisa Prang, @lisamarieprang From its start in 2009 Tidal Labs has been dedicated to helping brands build and manage networks
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