One on One: Matthew Myers on Scaling Influence
Influencers are everywhere, especially the high-wattage stars of YouTube and Snapchat. Matthew Myers, co-founder and CEO of Tidal Labs, the influencer marketing platform,
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Eighty-eight Percent of Influencers View Instagram as Most Effective Social Platform to Promote Fashion Brand Content
Tidal Labs’ Influencer Survey Reveals New Approaches and Techniques for Influencers Connecting with Fashion Brands New York (February 9, 2017) – With New
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Adweek Byline: Is That Super Bowl Ad Still Worth It? If Not, What Is?
this article originally appeared in Adweek Social Pro Daily on February 4th 2017 With the Super Bowl just around the corner, it will be
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Blogger Interview
Influencer marketing is no longer an up-and-coming type of marketing. Bloggers are now part of the mix. More brands are using influencers to
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Adexchanger: Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy
this article originally appeared in Ad Exchanger in June 2016 Kohler is looking to do more than just sell plumbing supplies and it’s
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Free Branded Merchandise via Social Media
Everyone loves free things. By now brands know that giving out free merchandise is a good way to garner attention. But how can
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Why Content Marketing? [Infographic]
The word on everyone’s lips: content. Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more
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Tidal Marketplace Puts Creative Control in the Hands of Influencers
This article originally appeared in ADWEEK in March 2016 Rather than working from briefs created by brands and marketing agencies, Tidal lets creative
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STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent
this article originally appeared in ADWEEK in March 2016 Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a
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Brand Marketing on Snapchat
Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you
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