TODAY Cooking Community Launches on Tidal Platform

We’ve got big news to share. The TODAY Show Food Club launches today with a week of cooking segments during TODAY, plus promotion on billboards in Times Square and in full-page ads in magazines like Bon Appetit and Real Simple.

Using our proprietary Content Marketing Platform, TODAY editors can launch new prompts and manage hundreds of submissions from thousands of contributors for food-focused editorial and sponsored campaigns.

All of the content for TODAY’s Food Club is driven by chefs answering meal questions while contributing alongside highly notable food influencers like Siri Printer, Billy Dec, and Kelly Senyei. Top participants will be featured on TODAY Show cooking segments with hosts Al Roker and Natalie Morales.

Prior to Food Club, Tidal powered the very successful TODAY Parenting Team which generated over seven million pageviews in its first two months, with over 84% of traffic coming from social media and a post by top contributor Jen Hatmaker receiving millions of shares and views.

Spurred by the overwhelming reception for Parenting Team, TODAY Show now looks to replicate this success with the brand new Food Club, a community where users turn to TODAY for help and inspiration in the kitchen.

TODAY Food Club opens the door for brands to get involved and integrate with a lively community of foodies and culinary enthusiasts. Won’t you join us?