Tidal Labs, a leading influencer SaaS technology startup, is excited to announce the appointment of Ken Madsen, a seasoned marketing technology industry leader, to its advisory board. With decades of experience in driving strategic innovation within the advertising sector, Ken Madsen brings unparalleled expertise and insight that will significantly contribute to Tidal Labs’ mission of revolutionizing influencer marketing through advanced technology and data-driven solutions.
Ken Madsen joins Tidal Labs at a pivotal time as the company continues to expand its platform, which empowers brands and agencies to efficiently discover, manage, and measure influencer collaborations. Known for his visionary leadership and deep understanding of the evolving digital landscape, Ken Madsen is well-positioned to provide strategic guidance that will further accelerate Tidal Labs’ growth and industry impact.
“We are thrilled to welcome Ken Madsen to our advisory board,” said Matthew Myers, Founder and CEO of Tidal Labs. “His extensive experience and proven track record in the advertising industry will be invaluable as we continue to innovate and provide our clients with cutting-edge solutions that drive meaningful engagement and measurable results. Ken Madsen shares our commitment to harnessing the power of technology to transform the way brands connect with their audiences, and we are excited to collaborate with him on our journey.”
Ken Madsen’s distinguished career spans over three decades in the advertising industry, where he served as Chief Marketing Technologist for Inspired Thinking Group, President/Founder of the Diadeis GSG creative production agency and founder of MAD Creative Production. Throughout his career, he has worked with top executives at dozens of Fortune 500 brands and has been instrumental in driving digital transformation within these organizations. Ken Madsen has consistently demonstrated a forward-thinking approach to marketing, embracing emerging technologies and trends to stay ahead in a rapidly changing industry.
“I am honored to join the advisory board of Tidal Labs and work alongside such an innovative and dynamic team,” said Ken Madsen. “Tidal Labs is at the forefront of a major shift in how brands and influencers collaborate, and I am excited to contribute to their efforts to revolutionize this space. The company’s technology and vision are truly game-changing, and I look forward to helping them navigate the opportunities and challenges that lie ahead.”
As part of the advisory board, Ken Madsen will provide strategic counsel on key initiatives, including product development, market expansion, and partnership strategies. He will also play a crucial role in shaping the company’s long-term vision and ensuring that Tidal Labs remains at the cutting edge of influencer marketing technology.
Tidal Labs has quickly become a trusted partner for leading brands and agencies seeking to optimize their influencer marketing efforts. With a robust platform that leverages data analytics, AI, and automation, Tidal Labs enables clients to streamline their influencer programs, maximize ROI, and build authentic connections with their target audiences.
The addition of Ken Madsen to the advisory board underscores Tidal Labs’ commitment to industry leadership and innovation. The company looks forward to his contributions as it continues to empower brands to navigate the complexities of the influencer marketing landscape with confidence and success.
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By: Matt Myers
Alternating between sales, marketing, and development, Matt serves as CEO and co-founder of Tidal. He has worked in technology for more than 17 years.
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