Why People Trust User-Generated Content Over Traditional Media
Why Does User-Generated Content Work? In the past, consumer attention was easier to capture as people sat around a television or radio in
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Content Marketing Insights
This Fan-Made Video Proves Tesla’s Secret Weapon is its Passionate Community
Tesla’s Secret to Success: Organic Marketing Tesla is best known as a forward-thinking company—the equivalent of a tech start-up disrupting the automotive industry, one
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Marketing Campaign Mega-Success: The Pumpkin Spice Latte
How Starbucks’ Pumpkin Spice Latte Ruled Social Media For many, the fall season is marked not by the falling of the leaves or
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Give It Up, Display Advertising Is Out. What’s Next?
The Death of Display Ads and the Web’s Search for a Replacement The final version of Apple’s iOS 9 is out — users are rejoicing,
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At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content
NYFW Embraces User-Generated Content We live in an era where social media and marketing are taking over. These areas have gained so much power
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The Best Brands Using Instagram for Content Marketing
Instagram for Lifestyle Content Marketing Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their
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Finding the Balance — Building vs. Buying Technology for your Start-Up
Technology is the silent partner to many business operations. When implemented well, it can improve business efficiency, cut costs, increase reach, up customer acquisition,
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5 Quotes to Remember from MRY’s Influencer Marketing Panel
Last week, our CEO Matthew Myers spoke at MRY’s “The New Breed of Influencer Marketing” panel to celebrate Social Media Day 2015. Also
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How Brands Can Use Live Video Apps for Content Marketing
As content marketing spreads into every social community, the nature of the business naturally evolves. In order to fit each medium, the content
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How Apps Like ‘Slack’ Change the Trend of Undelightful Business Software
Business software is rarely a delightful experience. There are many reasons for this, but the problem is so prevalent that you have to
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