The Influencer Marketing SaaS Landscape: How 2024 Is Shaping Up

June 9, 2024September 13, 2024Matt Myers

In 2024, the influencer marketing SaaS (Software as a Service) landscape has undergone significant changes. The market, once populated by a few key [...]

5 Influencer Strategies – Successfully Recruiting Influencers

January 21, 2023September 13, 2024Burak Kanber

Don’t buy influencer, grow your advocates. It is easier for an influencer to grow their audience in a year than it is to become more creative in a year. [...]

5 Influencer Strategies- Develop Advocates Don’t Buy Influencers

January 6, 2023September 13, 2024Burak Kanber

When brands and influencers develop long-lasting, genuine relationships and partnerships, we see an increase in engagements, an increase in ROI, and [...]

5 Influencer Strategies – Metrics For 2020

February 11, 2021September 13, 2024Burak Kanber

Expect to see influencer marketing, social media marketing, and content marketing get more blended in 2020. This creates a problem for reporting [...]

5 Influencer Strategies – Focusing on Full Stack Influencers

February 18, 2020August 13, 2020Burak Kanber

Individual social networks can no longer be the centerpiece of an influencer strategy. As with the demise of Instagram Likes, no single platform [...]

5 Influencer Strategies – Where Social Media is Going in 2020

February 4, 2020August 13, 2020Burak Kanber

TikTok is further proof that younger audiences prefer short-form video content. New social platforms can come out of nowhere to completely dominate [...]

Super Bowl: The Biggest Social Event of the Year

January 31, 2020August 12, 2020Toni-Ann Douglas

With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates [...]

Key Takeaways from the “WHY Influencer Marketing” Panel

December 12, 2017June 19, 2018Adelle McElveen

Three experienced panelists shared diverse perspectives on the benefits of influencer marketing, from content generation to consumer engagement, to possible sales lift; as well as how brands should [...]

Join us for a “Why Influencer Marketing” Meetup at Tidal Labs

October 16, 2017June 19, 2018Adelle McElveen

Why Influencer Marketing? This event will highlight the various benefits of influencer marketing, from content generation to consumer engagement, to sales lift. Our [...]