Summer Friday Happy Hour

Community is at the core of any successful blog or social media strategy. After all, what really drives clicks, comments and shares? It’s the viewer feeling connected to the content creator, and wanting to participate in and share that experience. Content creators aren’t just in a community with their audience, however, they’re also in a community with each other. We frequently see Tidal influencers commenting on each other’s posts, tagging and linking to each other – and even suggesting each other for brand partnerships! So, with a trip to San Francisco on the calendar, we knew we wanted to connect with our own influencer community in the Bay Area. We partnered with Julia Lam, a former Facebook product manager and the founder of Tara & Co, on our influencer community event – a Summer Friday Happy Hour.

We really enjoyed meeting our San Francisco influencers and local entrepreneurs and introducing them to each other. Wine was provided by Livermore Valley Wine Country and the Wente Chardonnay was a huge hit. Check out some of our photos from the event, and be sure to follow our influencers on Instagram!