See What Some of Our Favorite Bloggers Are Up To for Halloween October 23, 2015June 20, 2018Jen Benson Bloggers Take On Halloween We’ve got Halloween on the brain this week, so we took a look to see what our community of [...]
Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks October 6, 2015June 20, 2018Tidal Labs Fashion Marketers Talk Strategy at Ad Week 2015 Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street, [...]
Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement September 17, 2015June 25, 2018Jen Benson 3 Fashion Brand Marketing Strategies at #NYFW Earlier this week, we discussed fashion brands’ drastic (and exciting) shift toward user-generated content. The transition [...]
At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content September 15, 2015June 21, 2018Jen Benson NYFW Embraces User-Generated Content We live in an era where social media and marketing are taking over. These areas have gained so much power [...]