Martech Expert Ken Madsen Added to Tidal’s Advisory Board

September 9, 2024September 10, 2024Matt Myers

Tidal Labs, a leading influencer SaaS technology startup, is excited to announce the appointment of Ken Madsen, a seasoned marketing technology industry leader, [...]

The Influencer Marketing SaaS Landscape: How 2024 Is Shaping Up

June 9, 2024September 13, 2024Matt Myers

In 2024, the influencer marketing SaaS (Software as a Service) landscape has undergone significant changes. The market, once populated by a few key [...]

How Tidal Labs helped Create the Creator Economy

April 10, 2023September 13, 2024Matt Myers

I had the honor of speaking to a spirited class of marketing students at the University of Georgia last week. Thanks to professor [...]

5 Influencer Strategies – Successfully Recruiting Influencers

January 21, 2023September 13, 2024Burak Kanber

Don’t buy influencer, grow your advocates. It is easier for an influencer to grow their audience in a year than it is to become more creative in a year. [...]

5 Influencer Strategies- Develop Advocates Don’t Buy Influencers

January 6, 2023September 13, 2024Burak Kanber

When brands and influencers develop long-lasting, genuine relationships and partnerships, we see an increase in engagements, an increase in ROI, and [...]

The State of Audience Analytics, 2021

November 11, 2021November 11, 2021Burak Kanber

The Facebook–Cambridge Analytica scandal of 2018 changed the game for social audience analytics. Here’s how we get accurate audience data in 2021. [...]

5 Influencer Strategies – Metrics For 2020

February 11, 2021September 13, 2024Burak Kanber

Expect to see influencer marketing, social media marketing, and content marketing get more blended in 2020. This creates a problem for reporting [...]

Tidal Labs Highlighted As A Competitive Influencer Marketing Solution by Forrester Research

May 17, 2020August 27, 2020Eva Sun

Tidal Labs, a veteran in creator community marketing, announced that it was highlighted as a competitive player by Forrester Research in its New [...]

5 Influencer Strategies – Focusing on Full Stack Influencers

February 18, 2020August 13, 2020Burak Kanber

Individual social networks can no longer be the centerpiece of an influencer strategy. As with the demise of Instagram Likes, no single platform [...]

5 Influencer Strategies – Where Social Media is Going in 2020

February 4, 2020August 13, 2020Burak Kanber

TikTok is further proof that younger audiences prefer short-form video content. New social platforms can come out of nowhere to completely dominate [...]