How to Activate on Instagram
As one of the most loved social media platforms today, Instagram does wonders for your brand marketing. With 100MM+ active monthly users who
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Branded Content
How to Activate on Snapchat
While Snapchat is one of the newer social media platforms out there, it’s quickly becoming a frontrunner as the most popular social media
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The Best Branded Video Content of 2015
As 2015 comes to an end let’s take a look at the best branded video content that’s gone viral. What fun and effective
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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks
Fashion Marketers Talk Strategy at Ad Week 2015 Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street,
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Marketing Campaign Mega-Success: The Pumpkin Spice Latte
How Starbucks’ Pumpkin Spice Latte Ruled Social Media For many, the fall season is marked not by the falling of the leaves or
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Tidal and Kohler Named OMMA Awards Finalist
Tidal & Kohler Team-Up for ‘Web Site Excellence’ It’s less than 8 hours away from the OMMA Awards reception in New York City,
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Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement
3 Fashion Brand Marketing Strategies at #NYFW Earlier this week, we discussed fashion brands’ drastic (and exciting) shift toward user-generated content. The transition
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The Best Brands Using Instagram for Content Marketing
Instagram for Lifestyle Content Marketing Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their
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