Matt Myers: Inauthenticity Has Given Influencer Marketing a Bad Name

September 12, 2017June 22, 2018Jen Benson

This article originally appeared on Influencer Marketing Days on September 7th, 2017. Continuing this year’s pre-show interview series, today I bring you the interview with [...]

Interview with Matthew Myers, Founder and CEO at Tidal Labs

July 17, 2017July 20, 2018Jen Benson

On Marketing Technology This article originally appeared on Martech Series on July 14th, 2017. MTS: Tell us a little bit about your role at Tidal and [...]

Tidal Labs Scales Influencer Marketing CaaS Platform Achieves Significant Company Growth During 2016

March 29, 2017June 22, 2018Jen Benson

Year-Over-Year Growth Driven by Brand Client Wins, New CaaS Platform Developments and the Growth of its Influencer and Micro-Influencer Community Tidal Labs, a [...]

One on One: Matthew Myers on Scaling Influence

March 29, 2017June 19, 2018Jen Benson

Influencers are everywhere, especially the high-wattage stars of YouTube and Snapchat. Matthew Myers, co-founder and CEO of Tidal Labs, the influencer marketing platform, [...]

Blogger Interview

June 8, 2016June 22, 2018Jen Benson

Influencer marketing is no longer an up-and-coming type of marketing. Bloggers are now part of the mix. More brands are using influencers to [...]

Adexchanger: Kohler Sources Content From Influencers For Its Brand-As-Publisher Strategy

June 8, 2016March 21, 2017Jen Benson

this article originally appeared in Ad Exchanger in June 2016 Kohler is looking to do more than just sell plumbing supplies and it’s [...]

Tidal Marketplace Puts Creative Control in the Hands of Influencers

March 8, 2016June 22, 2018Jen Benson

This article originally appeared in ADWEEK in March 2016 Rather than working from briefs created by brands and marketing agencies, Tidal lets creative [...]

STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent

March 8, 2016June 19, 2018Jen Benson

this article originally appeared in ADWEEK in March 2016 Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a [...]

Brand Marketing on Snapchat

March 2, 2016June 20, 2018Jen Benson

Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you [...]