Brand Marketing’s Breakneck Pace—APC-NYC Panel Thoughts from Google, Tidal Labs, AKQA
APC-NYC Panel: Where Technology & Production Meet One of the biggest concerns today for brands is staying relevant. Brands are striving to keep
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Ad Week 2015: How the Fashion Industry is Using Storytelling to Stop Customers in their Tracks
Fashion Marketers Talk Strategy at Ad Week 2015 Fashion is all about trendsetting. From the runways in Lincoln Center to the crosswalks on 14th Street,
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Marketing Campaign Mega-Success: The Pumpkin Spice Latte
How Starbucks’ Pumpkin Spice Latte Ruled Social Media For many, the fall season is marked not by the falling of the leaves or
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Tidal and Kohler Named OMMA Awards Finalist
Tidal & Kohler Team-Up for ‘Web Site Excellence’ It’s less than 8 hours away from the OMMA Awards reception in New York City,
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Give It Up, Display Advertising Is Out. What’s Next?
The Death of Display Ads and the Web’s Search for a Replacement The final version of Apple’s iOS 9 is out — users are rejoicing,
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Pro Tip: Use These 3 NYFW Marketing Strategies to Boost Audience Engagement
3 Fashion Brand Marketing Strategies at #NYFW Earlier this week, we discussed fashion brands’ drastic (and exciting) shift toward user-generated content. The transition
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At #NYFW 2015, Fashion Brands Decisively Shift To User-Generated Content
NYFW Embraces User-Generated Content We live in an era where social media and marketing are taking over. These areas have gained so much power
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Content Strategy Guides: This Week We’re Loving Fashion Bloggers
This Week: Fashion Bloggers and ROI A guide to the content marketing strategies we’re digging this week. Influencers Take Over #NYFW READ MORE: #NYFW: What New
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The Best Brands Using Instagram for Content Marketing
Instagram for Lifestyle Content Marketing Recently, in an AdAge article by Brian Schultz, the author claimed that today’s consumers are noticeably shifting their
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The Key to Branded Video? Humor; Just Ask Stephen Colbert
Brands don’t think it’s cool to be funny? Please ignore the question mark in the title of this post. The title of this
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