The Key to Brand Success: Give Customers a Voice
Agencies can be awesome, but they can’t do it alone. They need real people to help build a brand.
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AuthorTidal Labs
Why Every Creative Should Learn to Code
There are lots of reasons that people propose a minimum level of computer literacy in the 21st Century. It’s pushed to children as
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Is There a Formula for The ‘Modern Content Campaign?’
It’s a simple formula. You get one shot at it: an activation that yields video content, with influencers built in. Simply put, we
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TODAY Show Parenting Blogger Makes TV Appearance
The Tidal-powered TODAY Parenting Team was featured on-air once again last week, this time with community blogger Amanda Mushro joining several other NBC
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Tidal Influencer Community Reaches 50,000 Users
This week, we reached a milestone that we’re pretty proud of—50,000 users are now part of the Tidal community. And more are joining
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Heineken’s Winning Content Strategy? Scale.
There are many reasons why Heineken’s net profits rose 11% this past year. So-called industry experts point to the World Cup and key investments
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Why the Super Bowl is No Longer Advertising’s Biggest Event
While the Super Bowl is traditional advertising’s biggest day, the largest advertising event in 2015 happened beforehand, and it’s not in the traditional
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Closing out 2014 and bringing more opportunity to creators in 2015
With the new year quickly approaching, all of us at Tidal plan on marking the next step in the creator-first era. In 2015, the building
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The 5 Most Creative Branded Music Campaigns of 2014
As branded content gets more common (let’s face it, it works) it came as no surprise that the web was rife with interesting projects
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8 Things Nobody Told You About Pursuing a Creative Career
If you’ve stumbled here, you’re likely a creative thinker looking for reason through the blur, be it one of post-class, post-grad, or post-lunch.
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