Why Content Marketing? [Infographic]
The word on everyone’s lips: content. Over 85 percent of brands are using it, but why? Because, quite plainly, it attracts. And more
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Tidal Marketplace Puts Creative Control in the Hands of Influencers
This article originally appeared in ADWEEK in March 2016 Rather than working from briefs created by brands and marketing agencies, Tidal lets creative
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STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent
this article originally appeared in ADWEEK in March 2016 Everyone in PR and digital marketing understands the importance of influencer-driven campaigns, but a
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Brand Marketing on Snapchat
Whether you are already using Snapchat for your brand or are looking to get started, examining some recent Snapchat campaigns can help you
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Introducing the Tidal Application Platform
We’ve got a lot of experience building enterprise software for the media, advertising, and publishing industries. The digital age has made these industries
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How to Activate on Instagram
As one of the most loved social media platforms today, Instagram does wonders for your brand marketing. With 100MM+ active monthly users who
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Biodiversity Breeds Brand Loyalty
It was pretty exciting to see Mattel announce that they are finally, finally doing something about updating Barbie’s annoyingly dated and cliched image
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The Best Foodie and Blogger Super Bowl Recipes
If you’re hosting a Super Bowl party this year you don’t want to miss these delicious and easy recipes from our network of
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How to Activate on Snapchat
While Snapchat is one of the newer social media platforms out there, it’s quickly becoming a frontrunner as the most popular social media
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5 Real Tips For Running Influencer Marketing Campaigns in 2016
There are loads of tips and guides these days espousing how to run effective influencer marketing campaigns and get the best bang for
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